How to future-proof your strategy using the right insight.
This webinar will guide you through a focused process to formulate a future-proofed strategy, from choosing the right trends to follow, to utilising key sources of insight to inform you; brought to life with live industry examples.
By the end, you’ll understand how you can go beyond the predictable trends to have a strategy that is more effective than your competitors and will help you maintain competitive advantage in a fast-paced market.
You’ll take away tips on how to establish a way of working that embraces insight, drawing on the power of collective learning and collaboration.
It’s a 50-minute power webinar that will help you develop a framework for an adaptive future proofed product, category, and commercial strategy.
What You Get
About Sue Tiller and Lucy Howe
Future-proof your strategy using the right insight is delivered by Sue Tiller and Lucy How of The Growth Factors, the agency that goes beyond the predictable to create competitive advantage.
With experience in Strategy Insight and Category Director roles for Yoplait and Dairy Crest, Sue has delivered future thinking visions and strategies for over 30 years.
Lucy has developed an instinct for pin-pointing growth opportunities after strategic marketing roles in Sainsbury's and Kerry Foods.
