Mark Francis delivers weekly tips and success habits for salespeople everywhere and at any level.
In today’s fast-paced, tech-driven world, the role of a salesperson is evolving. To truly connect with your customers and stand out in a crowded marketplace, you must embrace digital tools and platforms that meet your customers where they are.
Here’s how you can be a standout digital salesperson:
✅ Leverage B2B E-commerce Portals
In an era where businesses are increasingly turning to online channels to make purchasing decisions, having a strong presence on B2B e-commerce portals is crucial. These platforms provide an easy way for customers to discover, evaluate, and purchase your products or services.
By optimizing your online storefront, you’re not just selling—you’re making it easier for your customers to buy, while providing a seamless and efficient experience.
✅ Harness the Power of Social Media
LinkedIn, in particular, is an invaluable platform for B2B salespeople. Use it to post valuable content that educates and informs your audience. Share insights, industry trends, and solutions to common problems.
By providing real value through your posts, you’ll establish yourself as an expert and build trust with your prospects, increasing your visibility and chances of being heard.
✅ Master Online Visual Meetings
A recent survey by McKinsey revealed that 74% of buyers prefer online meetings over face-to-face interactions.
As a salesperson, it’s essential to adapt to this shift in preferences. Online visual meetings—whether through Zoom, Microsoft Teams, or other platforms—offer a convenient and effective way to engage with prospects and clients. By being brilliant at online meetings, you can present your solutions clearly, engage in meaningful conversations, and build rapport—all from the comfort of your home or office.
What’s the Bottom Line?
The key takeaway here is simple: be where your customers are.
As digital tools and preferences continue to evolve, salespeople must embrace change. By being a digital salesperson, you’ll not only align with your customer’s preferences but also gain a competitive edge that can make all the difference in closing the sale.
The world is moving digital, and so should you.
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