Mark Francis delivers weekly tips and success habits for salespeople everywhere and at any level.
We all know the power of storytelling.
It stirs emotion. Builds connection. Influences action.
So when you’re in a sales call, when should you tell your story?
At the start? In the middle? Or as your closer?
The answer? All three can work brilliantly.
✅ Open strong by sharing a story that speaks directly to your customer’s pain point.
They’ll feel understood—and intrigued.
✅ Midway through, use a story to enrich your solution.
Bring your pitch to life by showing how it’s worked for others like them.
✅ Or land your point at the end with a compelling story that sticks in their mind.
Stories are remembered long after slides are forgotten.
So today’s top tip:
Be a storyteller—wherever it fits best in your sales conversation.
Start. Middle. End. You choose.
Just don’t miss the chance to tell the right story at the right time.