Amanda Downs


Amanda has 19 years experience in commercial roles with a background in FMCG. She has worked in ambient, chilled and frozen businesses, through to Commercial Director level. Her final role at UB was Commercial Director for Ireland, based in Dublin.

Key Disciplines

Amanda is our commercial training and coaching expert, and has worked extensively, in Europe, EMEA, the US, and Asia. She is an accredited Insights Discovery practitioner and also leads our commercial leadership proposition.

Amanda uses a highly practical mix of processes and skills for leading edge commercial influence. She works on a one to one and group basis to help teams in all functions work better with each other and with their customers.


  • Honours degree in International Relations and French
  • IGD prize winner for dissertation on The European Grocery Trade

Relevant Expertise

Amanda has designed and delivered global capability programmes in commercial strategy, category management, business planning, business development, negotiation, presentation skills, commercial line management and train the trainer.


English and French
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