The market sector was under significant pressure from government interventions regarding remuneration, leading to intense competition between wholesalers to retain and generate new business. AAH was the market leader but recognised a need to establish the highest standards in customer management across all channels.
Uspire were asked to support the long-term development plan that had the following core principles;
Uspire provided a number of added value services to the sales teams;
AAH retained market leadership across all channels but in particular;